Discussion Question-essay Example

Discussion Question Discussion Question Carnival Corporation and plc Carnival Corporation and plc is a leading cruise company in the industry with eleven segmented cruise lines which handle different customers and geographical locations. The segmentation of their operations enables the corporation to extend their services to a larger market. For instance, in the USA market, there are Princess Cruises, Holland America Line, Carnival Cruise lines, and the Seaborne Cruise Line; In Germany market, there are the AIDA cruises; in the united kingdom market, they have the Ocean Village, Cunard Line, and P the Italian market has the Costa Cruises; Spanish with the Iberio Cruises and Australian market is served by the P princess cruises was a luxurious cruise which enabled clients to escape from their daily routine by providing them with a special services; Holland and AIDA cruise brands were premium cruise; Seaborne Cruise Line and Cunard Line were luxury cruises (Porter, 1980). Segmentation of their brands enables the corporation to maximize their portfolios such that they are widely recognized as the leading provider of cruising services in the world with various types of cruises which complement each other in terms of prices, destinations, geographical location, nature of services and conveniences. The brands enable the cooperation to cater for the needs, preferences and cultural orientation of their customer globally. Work cited Goyat, Sulekha. The basis of market segmentation: a critical review of literature: European Journal of Business and Management, Kurukshetra (136109), Haryana, 2011.Porter, Michael. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press, a division of Simon & Schuster Inc.1980.